Coco Chanel

Why am I so determined to put the shoulder where it belongs? Women have very round shoulders that push forward slightly; this touches me and I say: One must not hide that! Then someone tells you: The shoulder is on the back. I've never seen women with shoulders on their backs.

— Coco Chanel

Nothing goes out of fashion sooner than a long dress with a very low neck.

— Coco Chanel

Elegance does not consist in putting on a new dress.

— Coco Chanel

Fashion is architecture: it is a matter of proportions.

— Coco Chanel

Fashion is made to become unfashionable.

— Coco Chanel

My friends, there are no friends.

— Coco Chanel

Innovation! One cannot be forever innovating. I want to create classics.

— Coco Chanel

I don't know why women want any of the things men have when one the things that women have is men.

— Coco Chanel

There are people who have money and people who are rich.

— Coco Chanel

How many cares one loses when one decides not to be something, but to be someone.

— Coco Chanel

A style does not go out of style as long as it adapts itself to its period. When there is an incompatibility between the style and a certain state of mind, it is never the style that triumphs.

— Coco Chanel

There is a time for work and a time for love. That leaves no other time.

— Coco Chanel

In order to be irreplaceable one must always be different.

— Coco Chanel

Youth is something very new: twenty years ago no one mentioned it.

— Coco Chanel