Edward De Bono

Edward de Bono (born 1933) is a psychologist and physician. De Bono writes prolifically on subjects of lateral thinking, a concept he pioneered and now holds training seminars in. Dr. de Bono is also a world-famous consultant who has worked with companies like Coca-cola and Ericsson.

9 Quotes

Creativity involves breaking out of established patterns in order to look at things in a different way.
— Edward De Bono

I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role.
— Edward De Bono

People should realize we're jerks just like them.
— Edward De Bono

Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
— Edward De Bono

Humor is by far the most significant activity of the human brain.
— Edward De Bono

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
— Edward De Bono

If you never change your mind, why have one?
— Edward De Bono

Unhappiness is best defined as the difference between our talents and our expectations.
— Edward De Bono

A memory is what is left when something happens and does not completely unhappen.
— Edward De Bono