Emile Coue

Emile Cou (born in Troyes, France, 26 February 1857 of old noble Breton stock; died 2 July 1926 in Nancy, France) was a French psychologist and pharmacist who introduced a method of psychotherapy, healing, and self-improvement, based on autosuggestion or self-hypnosis. He has been called the Father of Applied Conditioning.