Leo Burnett

Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger. Born in St. Johns, Michigan, he studied journalism at the University of Michigan.

6 Quotes

If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.
— Leo Burnett

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
— Leo Burnett

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
— Leo Burnett

What helps people, helps business.
— Leo Burnett

When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.
— Leo Burnett

To swear off making mistakes is very easy. All you have to do is to swear off having ideas.
— Leo Burnett