For this week’s challenge I tried to think of a subject matter which is often in the news, something that could be used by other designers to promote a theme or be used to support a campaign, message or action.
I decided to use a combination of the energy market and the feeling of wasted potential and/or energy efficiency. The muted colour range and the wall with multiple cracks and imperfection all helps to mimic the feeling of stress and wasted potential within the shot.
With almost an open direction this week this CreativeCommon challenge has already produced some really interesting shots.
This shot was used on the Scope 'DigitalDetox' www.thedigitaldetox.co.uk/ National campaign.
I've been doing research on the environmental and social impacts of ports, and let me tell you, ports can be dirty places! The port facility itself can be energy intensive and emit pollutants, and then if you add all the ships and trucks and rail... whoa. Making ports more sustainable is an important goal for us.
The Port of Long Beach, shown above, is one port that is making great strides. One simple idea that cuts down pollutants and green house gases is to require ships and trucks to "plug in" for their electricity, so they're not idling their own vehicles while waiting.