Above all, we wish to avoid having a dissatisfied customer. We consider our customers a part of our organization, and we want them to feel free to make any criticism they see fit in regard to our merchandise or service. Sell practical, tested merchandise at reasonable profit, treat your customers like human beings -- and they will always come back.
Motivate them, train them, care about them and make winners out of them...we know that if we treat our employees correctly, they'll treat the customers right. And if customers are treated right, they'll come back.
Be it furniture, clothes, or health care, many industries today are marketing nothing more than commodities -- no more, no less. What will make the difference in the long run is the care and feeding of customers.