You can buy a person's time; you can buy their physical presence at a given place; you can even buy a measured number of their skilled muscular motions per hour. But you can not buy enthusiasm... you can not buy loyalty. You can not buy the devotion of hearts, minds, or souls. You must earn these.
It takes a great deal of character strength to apologize quickly out of one's heart rather than out of pity. A person must possess himself and have a deep sense of security in fundamental principles and values in order to genuinely apologize.