Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out -- either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
Don't worry about your physical shortcomings. I am no Greek god. Don't get too much sleep and don 't tell anybody your troubles. Appearances count: Get a sun lamp to keep you looking as though you have just come back from somewhere expensive: maintain an elegant address even if you have to live in the attic. Never nickel when short of cash. Borrow big, but always repay promptly.
Method goes far to prevent trouble in business: for it makes the task easy, hinders confusion, saves abundance of time, and instructs those that have business depending, both what to do and what to hope.
We have yet to see the full impact of the open, global marketplace. By 1997 all raw materials and technology will be available everywhere in the world. The only differences between countries and markets will be skill levels, education, and the level of empowerment of the workplace.