"Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out -- either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it."
"Don't worry about your physical shortcomings. I am no Greek god. Don't get too much sleep and don 't tell anybody your troubles. Appearances count: Get a sun lamp to keep you looking as though you have just come back from somewhere expensive: maintain an elegant address even if you have to live in the attic. Never nickel when short of cash. Borrow big, but always repay promptly."
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