Most aspiring entrepreneurs believe that the key to success lies in developing an innovative and exciting product. After all, remember Emerson's adage "Build a better mousetrap, and the world will beat a path to your door." I'm here to tell you that if you believe in that adage, then you are doomed to failure. . . . The truth is, it's far better to aggressively market a mediocre mousetrap than to build a superior trap and wait for the phones to ring.