Quotes by Bono, Edward De




Edward de Bono (born 1933) is a psychologist and physician. De Bono writes prolifically on subjects of lateral thinking, a concept he pioneered and now holds training seminars in. Dr. de Bono is also a world-famous consultant who has worked with companies like Coca-cola and Ericsson..

"I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role."

Bono, Edward De on fame    Share


"People should realize we're jerks just like them."

Bono, Edward De on fame    Share

"Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways."

Bono, Edward De on goals    Share

"Humor is by far the most significant activity of the human brain."

Bono, Edward De on humor
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"Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven."

Bono, Edward De on intelligence and intellectuals
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"If you never change your mind, why have one?"

Bono, Edward De on mind
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"Unhappiness is best defined as the difference between our talents and our expectations."

Bono, Edward De on happiness    Share

"Creativity involves breaking out of established patterns in order to look at things in a different way."

Bono, Edward De on creativity    Share

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