Have a bias toward action -- let's see something happen now. You can break that big plan into small steps and take the first step right away.
People expect a certain reaction from a business and when you pleasantly exceed those expectations, you've somehow passed an important psychological threshold.
Change this and that and try again. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Cras mattis consectetur purus sit amet fermentum.