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The simplest way to customize is to phone members of the audience in advance and ask them what they expect from your session and why they expect it. Then use their quotes ...
Brain surgeons earn 10 times that of a general practitioner... it pays to be an expert.
Change this and that and try again. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Cras mattis consectetur purus sit amet fermentum.
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