David MacKenzie Ogilvy (June 23, 1911July 21, 1999) has been often called 'The Father of Advertising'. In 1975, Time called him the most sought-after wizard in the advertising industry. In early 2004, Adweek magazine asked people in the business Which individuals alive or dead made you consider pursuing a career in advertising? Ogilvy topped the list. And the same result came when students of advertising were surveyed. His best-selling book 'Confessions of an Advertising Man' is one of the most popular and famous books on advertising..
"Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out -- either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it."
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