Bernard Mannes Baruch (August 18, 1870 – June 20, 1965) was a Jewish-American financier, stock market speculator, statesman, and presidential advisor. After his success in business, he devoted his time toward advising Democratic presidents Woodrow Wilson and Franklin D. Roosevelt on economic matters. He is well known for having coined the term "Cold War" in 1947 to describe relations between the United States and the Soviet Union from the mid-1940s to the early 1990s..
"Only as you do know yourself can your brain serve you as a sharp and efficient tool. Know your failings, passions, and prejudices so you can separate them from what you see. Know also when you actually have thought through to the nature of the thing with which you are dealing and when you are not thinking at all."
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