Ivy Ledbetter Lee (born near Cedartown, Georgia on July 16, 1877) is considered by some to be the founder of modern public relations, although the title could also be held by Edward Bernays. The son of a Methodist minister, Lee studied at Princeton and worked as a newspaper reporter and stringer. Lee was hired by George Parker, and together they established the US's third public relations firm, Parker and Lee, in late 1904. The new agency boasted of "Accuracy, Authenticity, and Interest." They made this partnership after working together in the Democratic Party headquarters handling publicity for Judge Alton Parker's unsuccessful presidential race against Theodore Roosevelt. The Parker and Lee firm lasted less than four years, but the junior partner Lee was to become one of the most influential pioneers in public relations. He evolved his philosophy in 1906 into the "Declaration of Principles," the first articulation of the concept that public relations practitioners have a public responsibility that extends beyond obligations to the client..
"Write down the most important things you have to do tomorrow. Now, number them in the order of their true importance. The first thing tomorrow morning, start working on an item Number 1, and stay with it until completed. Then take item Number 2 the same way. Then Number 3, and so on. Don't worry if you don't complete everything on the schedule. At least you will have completed the most important projects before getting to the less important ones."
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