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"No agency is better than its account executives." Hite, Morris on advertising
"No agency is better than its account executives."
Hite, Morris on advertising
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable." Hite, Morris on advertising
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable."