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The great advantages of simulation and dissimulation are three. First to lay asleep opposition and to surprise. For where a man's intentions are published, it is an alarum to call up all that are against them. The second is to reserve a man's self a fair retreat: for if a man engage himself, by a manifest declaration, he must go through, or take a fall. The third is, the better to discover the mind of another. For to him that opens himself, men will hardly show themselves adverse; but will fair let him go on, and turn their freedom of speech to freedom of thought.   Bacon, Francis

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212 - The Extra Degree

The one extra degree makes the difference. This simple analogy reflects the ultimate definition of excellence. Because it's the one extra degree of effort, in business and life, that can separate the good from the great. This powerful book by S.L. Parker and Mac Anderson gives great examples, great quotes and great stories to illustrate the 212° concept. A warning - once you read it, it will be hard to forget. Your company will have a target for everything you do ... 212°

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