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"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace." - Ogilvy, David
<blockquote><a href="http://quotationsbook.com/quote/5188/">The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.</a></blockquote><br> <a href="http://quotationsbook.com/quotes/author/5447/">Ogilvy, David</a> on <a href="http://quotationsbook.com/quotes/tag/business/">business</a><br> Quote from <a href="http://quotationsbook.com">Quotations Book</a>
