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<blockquote><a href="http://quotationsbook.com/quote/30118/">If you would persuade, you must appeal to interest rather than intellect.</a></blockquote><br> <a href="http://quotationsbook.com/quotes/author/2619/">Franklin, Benjamin</a> on <a href="http://quotationsbook.com/quotes/tag/persuasion/">persuasion</a><br> Quote from <a href="http://quotationsbook.com">Quotations Book</a>