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<blockquote><a href="http://quotationsbook.com/quote/12781/">A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.</a></blockquote><br> <a href="http://quotationsbook.com/quotes/author/4906/">Mcluhan, Marshall</a> on <a href="http://quotationsbook.com/quotes/tag/etiquette/">etiquette</a><br> Quote from <a href="http://quotationsbook.com">Quotations Book</a>