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How do you feel today?    I feel ...

By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and deflect the many psychological influences on liking.

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A bit about Robert Cialdini ...

Robert B. Cialdini is a well known social psychologist who is currently a professor of psychology at Arizona State University. He received his Ph.D. from the University of North Carolina.

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