Desmond Morris (born 24 January 1928 in the village of Purton, UK) is most famous for his work as a zoologist and ethologist. He first came to attention in the 1960s as a presenter of ITV television's Zoo Time. His studies focus on animal and human behaviour, explained from a zoological point of view. He has written a number of books and produced a number of television shows. His examination of humans from a bluntly zoological point of view has attracted controversy. Although he is a sociobiologist himself, many others in the field consider Morris to be something of a pseudoscientist, or merely a populariser.