As occasion rife with artifice and subterfuge, April Fools' Day furnishes an appropriate trope for modern celebrations as tricks of trade.
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Source Notes: Consumer Rites: The Buying and Selling of American Holidays (Epilogue, "April Fools? Trade, Trickery, and Modern Celebration"; chapter titled "Mother's Day Bouquet") (1995). Schmidt explains: "Over the course of the nineteenth and twentieth centuries, suspicion and disbelief increasingly shadowed modern rituals: What, critics asked, were 'cunning' stationers and booksellers putting over on people with all those fancy billets-doux for St. Valentine's Day? What were Christmas and Easter but occasions for merchants to sell things, to entice the credulous and to enrich themselves? What were Mother's Day and Father's Day but the most blatant humbug, the respective fantasies of florists and menswear retailers?"
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