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Concentrate your strengths against your competitor's relative weaknesses.

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A bit about Bruce Henderson ...

Bruce D. Henderson (1915-1992) is the founder of the Boston Consulting Group. He founded it in 1963 in Boston, Massachusetts. It was originally called the Management and Consulting Division of the Boston Safe Deposit and Trust Company and was itself a subsidiary of The Boston Company. A former Bible salesman, Henderson had earned an undergraduate degree in engineering from Vanderbilt University before attending Harvard Business School. He left HBS ninety days before graduation to work for Westinghouse Corporation, where he became one of the youngest vice presidents in the company's history. He left Westinghouse to head Arthur D. Little's management services unit before he accepted an improbable challenge from the CEO of the Boston Safe Deposit and Trust Company to start a consulting arm for the bank. The billings for the first month of BCG were only US$ 500. Nevertheless, Henderson hired his second consultant, Arthur P. Contas in December 1963.

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