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Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.   Jobs, Steve

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Steven Paul Jobs (born February 24, 1955) is the co-founder and CEO of Apple Computer and was the CEO of Pixar until its acquisition by Disney, and he is currently the largest shareholder at Disney. He is considered to be a leading figure in both the computer and entertainment industries. Jobs' history in business has contributed greatly to the mythos of the quirky, individualistic Silicon Valley entrepreneur, emphasizing the importance of design while understanding the crucial role aesthetics play in public appeal. His work driving forward the development of products that are both functional and elegant has earned him a devoted cult following.

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