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A successful book cannot afford to be more than ten percent new.   Mcluhan, Marshall

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A bit about Mcluhan, Marshall ...

Herbert Marshall McLuhan (July 21, 1911 December 31, 1980) was a Canadian educator, philosopher, and scholar, professor of English literature, literary critic, and communications theorist, who is one of the founders of the study of media ecology and is today an honorary guru among technophiles.

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