It is not enough for theory to describe and analyze, it must itself be an event in the universe it describes. In order to do this theory must partake of and become the acceleration of this logic. It must tear itself from all referents and take pride only in the future. Theory must operate on time at the cost of a deliberate distortion of present reality.
Jean Baudrillard (born July 29, 1929) is a cultural theorist and philosopher. His work is frequently associated with postmodernism and post-structuralism.