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I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object.

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A bit about Roland Barthes ...

Roland Barthes (November 12, 1915 March 25, 1980) was a French literary critic, literary and social theorist, philosopher and semiotician.

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