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We live in a world ruled by fictions of every kind -- mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel. For the writer in particular it is less and less necessary for him to invent the fictional content of his novel. The fiction is already there. The writer's task is to invent the reality.

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A bit about J. G. Ballard ...

James Graham Ballard (born November 15, 1930 in Shanghai) is a British writer. He was a prominent member of the New Wave in science fiction. His best known books are the controversial Crash, and the autobiographical novel Empire of the Sun, both of which have been adapted to film. The adjective "Ballardian", defined as "resembling or suggestive of the conditions described in JG Ballard's novels and stories, especially dystopian modernity, bleak man-made landscapes and the psychological effects of technological, social or environmental developments", has been included in the Collins English Dictionary.

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