To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that floats; Rice Krispies the breakfast cereal that goes snap-crackle-pop; Philip Roth the Jew who masturbates with a piece of liver.
Philip Milton Roth (born March 19, 1933) is a Jewish-American novelist who is known for his 1959 collection, Goodbye, Columbus, as well as his sexually-explicit comedic novel Portnoy's Complaint (1969) and for his late-'90s trilogy comprising the Pulitzer Prize-winning American Pastoral (1997), I Married a Communist (1998), and The Human Stain (2000). Most of his novels contain Jewish characters and address issues of importance to American society such as assimilation, Zionism, and anti-Semitism.