The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.
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Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch ...
Immature love says: I love you because I need you. Mature love says: I need you because I love you.
Progress is impossible without change, and those who cannot change their minds cannot change anything.
The New England conscience doesn't keep you from doing what you shouldn't -- it just keeps you from enjoying it.
To be ignorant of one's ignorance is the malady of the ignorant.
One-fifth of the people are against everything all the time.
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