The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.
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Immature love says: I love you because I need you. Mature love says: I need you because I love you.
Progress is impossible without change, and those who cannot change their minds cannot change anything.
To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.
It's pretty hard to be efficient without being obnoxious.
Why is it when we talk to God, we're praying, but when God talks to us, we're schizophrenic?
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