The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.
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Immature love says: I love you because I need you. Mature love says: I need you because I love you.
To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.
Women wish to be loved not because they are pretty, or good, or well bred, or graceful, or intelligent, but because they are themselves.
I'd rather be right than President.
Age is not all decay; it is the ripening, the swelling, of the fresh life within, that withers and bursts the husk.
Man is the only animal for whom his own existence is a problem which he has to solve.
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