The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.
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Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch ...
Immature love says: I love you because I need you. Mature love says: I need you because I love you.
Progress is impossible without change, and those who cannot change their minds cannot change anything.
To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.
Rest is not idleness, and to lie sometimes on the grass on a summer day listening to the murmur of water, or watching the clouds float across the sky, is hardly a waste of time.
When I climbed down from the bus in front of the Student Union I realized that there were 30,000 students at the University of Michigan and I did not know one.
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