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If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.

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A bit about Leo Burnett ...

Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger. Born in St. Johns, Michigan, he studied journalism at the University of Michigan.

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