"An advertising agency is 85 percent confusion and 15 percent commission."

Allen, Fred A. on Advertising
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"Love is a force more formidable than any other. It is invisible -- it cannot be seen or measured, yet it is powerful enough to transform you in a moment, and offer you more joy than any material possession could."

Angelis, Barbara De on Love
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"I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one."

Burnett, Leo on Advertising
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"If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney."

Burnett, Leo on Advertising
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"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

Burnett, Leo on Advertising
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"When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either."

Burnett, Leo on Dreams
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"To swear off making mistakes is very easy. All you have to do is to swear off having ideas."

Burnett, Leo on Mistakes
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"What helps people, helps business."

Burnett, Leo on Business
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