"No agency is better than its account executives."

Hite, Morris on Advertising
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"If you don't believe in your product, of if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work."

Levinson, Jay on Advertising
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"In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits."

Levinson, Jay on Advertising
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"Early to bed, early to rise, work like hell, and advertise."

Peter, Laurence J. on Advertising
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"Advertisers are the interpreters of our dreams -- Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword."

White, Elwyn Brooks on Advertising
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