"Think success, don't think failure. At work, in your home, substitute success thinking for failure thinking. When you face a difficult situation, think, I'll win, not I'll probably lose. When you compete with someone else, think, I'm equal to the best, not I'm out-classed. When opportunity appears, think I can do it, never I can't. Let the master thought I-will-succeed dominate your thinking process. Thinking success conditions your mind to create plans that produce success. Thinking failure does the exact opposite. Failure thinking conditions the mind to think other thoughts that produce failure."
"Success, in my view, is the willingness to strive for something you really want. The person not reaching the top is no less a success than the one who achieved it, if they both sweated blood, sweat and tears and overcame obstacles and fears. The failure to be perfect does not mean you're not a success."
"My mother drew a distinction between achievement and success. She said that achievement is the knowledge that you have studied and worked hard and done the best that is in you. Success is being praised by others. That is nice but not as important or satisfying. Always aim for achievement and forget about success."
"Success means doing the best we can with what we have. Success is the doing, not the getting -- in the trying, not the triumph, Success is a personal standard -- reaching for the highest that is in us -- becoming all that we can be. If we do our best, we are a success. Success is the maximum utilization of the ability that you have."
"Would you like me to give you a formula for... success? It's quite simple, really. Double your rate of failure. You're thinking of failure as the enemy of success. But it isn't at all... you can be discouraged by failure -- or you can learn from it. So go ahead and make mistakes. Make all you can. Because, remember that's where you'll find success. On the far side."
This quotation can be viewed in the context of a book