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A problem clearly stated is a problem half solved.

Every production of genius must be the production of enthusiasm.
We don't want to push our ideas on to customers, we simply want to make what they want.
A problem is your chance to do your best.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
When a problem comes along, study it until you are completely knowledgeable. Then find that weak spot, break the problem apart, and the rest will be easy.
In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.
Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity.
There are no big problems, there are just a lot of little problems.
When the product is right, you don't have to be a great marketer.
When I'm working on a problem, I never think about beauty. I think only how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.
Truth is so rare that it is delightful to tell it.

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