This quotation can be viewed in the context of a book
"Gonzo journalism is a style of reporting based on William Faulkner's idea that the best fiction is far more true than any kind of journalism -- and the best journalists have always known this. True gonzo reporting needs the talents of a master journalist, the eye of an artist/photographer and the heavy balls of an actor. Because the writer must be a participant in the scene, while he's writing it -- or at least taping it, or even sketching it. Or all three. Probably the closest analogy to the ideal would be a film director/producer who writes his own scripts, does his own camera work and somehow manages to film himself in action, as the protagonist or at least a main character."